Thursday, May 7, 2009

Karier Dlm Bidang Komunikasi Massa

Td sy jln2 kt laman web ,so jumpa la artikel ttg mass communication,menarik ckp ttg prospek komunikasi massa ... mgkin artikel ini b'guna utk anda yg minat mass comm ... Jom kt b'kenalan dgn mass comm ...

Mass communication is a large and diverse field, with plenty of career choices that range from advertising and journalism, to public relations and market research analysis. In today's world, almost any kind of communication takes place on a global scale, since the Internet makes even the most remote parts of the globe accessible to anyone with Internet connectivity. Read on to see how a career in mass communication can benefit you and your future.

To enter a career in mass communication, a bachelor's or master's degree from an accredited college or university is required. Mass communication programs at colleges and universities are usually multidisciplinary in nature, meaning that they encompass a variety of academic fields within one program of study. These fields can include, but are not limited to, the following: journalism, broadcasting, public relations, advertising, media studies and international relations.

An advanced degree in mass communications can be a very valuable asset in today's job market. According to California State University's Department of Mass Communication and Journalism website, over 51 percent of their master's program graduates found jobs in the field within six months of graduation, while the rest pursued doctoral degrees in order to be able to teach at the college level.

Since mass communications is an umbrella term that encompasses a variety of fields, a bachelor's or master's degree will open doors to the following career paths:Advertising--sales representatives, advertising campaign producers, copywriters, media planners, media buyers, creative directors and marketing specialists.Broadcasting and Electronic Media--TV news producers, announcers, public relations managers, news writers, news anchors, disk jockeys and casting directors.Journalism--reporters, editors, publishers, talk show hosts and media interviewers.Public Relations--press agents, media analysts, publicity managers and corporate public affairs specialists.

To excel in a mass communications career, one must have strong verbal and written communication skills, public speaking skills and teamwork and leadership skills. Also important is the ability to absorb large quantities of information quickly and being able to sum it up succinctly.

A career in mass communications will most likely involve a chaotic and stressful work environment, with looming deadlines and long hours; this is not a good career choice for a shy doormouse. Progress on the career ladder can also be a challenge, since this is an extremely competitive field. One must be prepared to start working in local news media outlets and work one's way up to the national and international arenas. And since print media, in particular, has taken a big hit in recent years, with mergers, decreased circulations and closures being announced almost on a daily basis, a career in the newspaper field has an rather bleak future outlook. On the other hand, new forms of media that involve the Internet--blogs, e-newsletters and website marketing--are constantly expanding, so one must be careful in choosing the right sub-specialization withing the mass communications field to assure a lifelong and prosperous career.


  1. Memang bagus posting ni untuk penyiar seperti kita. Apa salahnya tambah ilmu. Syabas! kerana dah pandai buat link ke web lain.

  2. time ksh..berkat tunjuk ajar sifu gak kan..